{"title":"Tools \u0026 Accessories","description":null,"products":[{"product_id":"flash-gripper","title":"Flash Gripper","description":"This tool is great to have while holding your trophy catch for pictures. Perfect for kids that can’t exactly hold the fish up. No need to worry about the sharp teeth or gills from walleye while holding them. Simply attach gripper to mouth and hold gripper and have your picture taken. Excellent product.","brand":"M\u0026M CUSTOM LURES","offers":[{"title":"Blue","offer_id":51037353705639,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true},{"title":"Fluorescent Orange","offer_id":51037353738407,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true},{"title":"Green","offer_id":51037353771175,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true},{"title":"orange","offer_id":51037353803943,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true},{"title":"Red","offer_id":51037353836711,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true},{"title":"white","offer_id":51037353869479,"sku":null,"price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/3312\/9639\/files\/3b91882d-Fish_gripper.jpg?v=1785342370"},{"product_id":"zams-pro-mechanical-release","title":"Zams pro mechanical release","description":"Add these to your gator planer boards for an easier retrieve. Simply change out top clip and add Zams pro release. When you have a fish on just give rod a quick snap and the board will release and go to middle of boat. Simply reel fish in with no tangles. These are a must especially if you want to change a bait on any board. Just snap rod and board releases to center of boat. Reel in rod and change out bait, with no tangles.","brand":"M\u0026M CUSTOM LURES","offers":[{"title":"Default Title","offer_id":51037141008551,"sku":null,"price":4.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/3312\/9639\/files\/323a00c1-INTRODUCING-OUR-ALL-NEW.jpg?v=1785342370"},{"product_id":"gator-side-planer-board","title":"Gator Side Planer Board","description":"The gator side planer board is the best board we have used. We have tested them and we use nothing but gator boards. They are very cost efficient and very durable. Flexible tow arm for smooth riding in waves and durability. LED light for night fishing. Included: planer board, 1 Twist Lock Clip, 1 Gator Pro Release, 1 Gator Grip Clip, LED Light, strike flag kit, nylon lock nuts, wrench, instructions. 10\"L x 3-1\/2\"W\r\n\r\nthese will be R\/H and L\/H","brand":"M\u0026M CUSTOM LURES","offers":[{"title":"Left","offer_id":51037355770023,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true},{"title":"Right","offer_id":51037355802791,"sku":null,"price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/3312\/9639\/files\/afa2f29b-The-gator-side-planer-board-is-the-best-board-we-have-used.-We-have_E2_80_A6.jpg?v=1785342370"},{"product_id":"double-sided-14-lure-crankbait-box","title":"DOUBLE SIDED 14 LURE CRANKBAIT BOX","description":"\u003cp\u003e\u003cspan\u003eDouble-Sided 14-Lure Crankbait Box\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe perfect box for keeping your favorite crankbaits organized and ready to fish!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis \u003c\/span\u003e\u003cspan\u003edouble-sided tackle box holds 14 lures total — 7 on each side\u003c\/span\u003e\u003cspan\u003e. Each lure has its own compartment, helping keep hooks separated and protecting those custom-painted finishes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCompact enough to save space in the boat while still carrying a great selection of crankbaits.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeatures:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan\u003eHolds \u003c\/span\u003e\u003cspan\u003e14 crankbaits\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e7 lures per side\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDouble-sided design\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eIndividual lure compartments\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eGreat for trolling crankbaits\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps prevent tangled hooks\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProtects custom-painted finishes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eEasy to organize and grab the color you need\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eSize:\u003c\/span\u003e\u003cspan\u003e 10.25” L × 7.5” W × 2.0” H\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLoad it up with your favorite M\u0026amp;M Custom Painted Lures and hit the water!\u003c\/span\u003e\u003c\/p\u003e","brand":"M\u0026M CUSTOM LURES","offers":[{"title":"Default Title","offer_id":51301078532263,"sku":null,"price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/3312\/9639\/files\/DF59CB3E-1BAB-4A1B-871B-633CEA9CEE3B.png?v=1788550973"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0764\/3312\/9639\/collections\/7232e2c1-The-gator-side-planer-board-is-the-best-board-we-have-used.-We-have_E2_80_A6.jpg?v=1785350492","url":"https:\/\/mmcustomlures.com\/collections\/tools-accessories.oembed","provider":"M\u0026M CUSTOM LURES","version":"1.0","type":"link"}